M&A guide

    Share sale or asset sale? What changes for owners and staff

    A share sale transfers ownership of the company; an asset sale transfers the agreed assets or business operations. The choice affects liabilities, contracts, employees, tax and your eventual proceeds. Neither structure is always better. Where a business transfers as a going concern, section 197 of the Labour Relations Act 66 of 1995 may apply to employment continuity.

    At a glance

    Share saleAsset sale
    What transfersThe shares in the companySelected assets or the business
    Who receives the priceThe shareholdersThe company
    Historical liabilitiesStay with the companyUsually stay with the seller, unless agreed
    ContractsUsually continue; check change-of-control clausesNeed to be transferred, often with consent
    StaffEmployer stays the same companySection 197 may apply on a going-concern transfer

    Share sale

    The company keeps trading as before, so employees, contracts and licences usually stay in place. Because the buyer takes over the company's history, expect thorough due diligence, warranties and indemnities.

    Asset sale

    The buyer chooses the assets it takes. A sale of selected assets is different from the transfer of a business as a going concern, and the distinction affects both staff and VAT.

    Staff and section 197

    When a business is transferred as a going concern, section 197 generally moves employees to the new employer on terms no less favourable, with continuity of service. Its application depends on the facts, so not every asset sale automatically transfers staff. Accrued leave and other obligations should be disclosed and allocated in the agreement.

    VAT on a going-concern sale

    A going-concern sale between VAT vendors can be zero-rated under section 11(1)(e) of the VAT Act, but only when its specific conditions are met and recorded in writing. It is not automatic.

    Terms that protect you

    • Warranties and their limits
    • Indemnities for known risks
    • Third-party consents
    • Price adjustments for debt and working capital

    Compare after-tax proceeds

    The tax result for the seller can differ significantly between the two structures. Compare net proceeds with your accountant before agreeing the structure.

    Common questions

    Can the buyer leave liabilities behind?

    In an asset sale, generally yes, unless the agreement says otherwise. In a share sale the liabilities stay with the company the buyer acquires.

    Do staff keep their service?

    In a share sale the employer does not change. In a going-concern transfer, section 197 generally preserves continuity of service.

    Must every contract transfer?

    In an asset sale, only the contracts the parties agree, and many need the other party's consent.

    Is a going-concern sale always VAT-free?

    No. Zero-rating applies only if the section 11(1)(e) conditions are met.

    Not sure which structure suits you?

    Tell us confidentially about your business. We will explain the options before any buyer is approached.

    Related guides

    Last updated October 2026. This guide is general information on South African regulatory procedure and is not legal advice on your specific matter. Dynamic Legal Services (Pty) Ltd is a private legal advisory firm and is not a government department or regulator.